Viking Cruises offer award-winning longboat cruises along some of the biggest and most beautiful waterways the world over. They wanted a refreshed and new-look eCRM program to help grow their customer base.
We worked up a 'look and feel' and a tone of voice direction within the creative team. I then worked with a brilliant designer, Darren Custance, and a build team to produce over 100 personalised emails in the space of a month. We personalised based on whether customers had travelled with Viking before, where they had been and what regions they had shown interest in.
Scroll through the slides below to see a sample suite of both Ocean and River emails.