easyJet's eCRM emails are produced by Havas helia and over my two years I worked on everything from the award-winning Inspire Me emails to the more functional 'don't forget to get a visa!' emails. easyJet has an adventurous and inspirational tone of voice that implies anticipation and excitement. I really enjoyed working across the more aspirational/inspirational emails, as there was more room for having fun with the copy.
Scroll through the slideshow below to see a sample of the my easyJet work.