CARROTS is a rewards based fitness app. Using data collected from it's early adopters, it encourages users to reach their fitness goals by offering them rewards that are specifically tailored to them. We worked up a suite of emails to gather more data, such as popular fitness tech and favoured sports brands, through the BETA version.
CARROTS has a really fun, cheeky tone of voice, giving the reader a friendly jab to get off the couch and get exercising. Scroll through the emails below.